Every marketer wants to put their brand in front of as many people as possible, no matter how crowded the market is. Many people want to harness the power of social media. No wonder. It’s not uncommon for marketers to make a few mistakes when trying to stand out on these networks.
Social media users can be relentless. If you keep making the same mistakes, your followers will dwindle day by day. Here are seven social media marketing mistakes every marketer should avoid.
- No social media marketing plan
Creating a marketing plan may seem obvious, but many companies don’t. They fall into the trap of just posting on social media without a real plan. Social media marketing should be taken as seriously as any other marketing endeavour.
Make a list of specific goals you want to achieve, create a budget and a clear action plan. You need to be clear about what you want to achieve, how you want to measure your results, and how many resources you need.
- Do not have a Defined Target Audience
Not everyone who are in the social media will be your target audience. Defining your target audience according to your products or services will help you find the right path to focus on the social media marketing efforts on people who are truly interested in your product.
Without the right target audience how hard, you work the results are not much as expected.
- Lack of Engagement during Conversation
It doesn’t matter how many updates you provide in the social media channels about your products and services. If no one comments or shares, it’s a waste of time. That’s why you need to take the time to create content that people want to engage with, content that sparks conversations.
If your updates don’t get a response, it may be time to think about your social media marketing approach. When you finally get your audience to react to your updates, be sure to raise your voice. Conversation is one way to build the rapo between you and the client. Reply to the comments, even if the comments are on the negative motive. And don’t forget to keep cool.
Engaging your followers with your brand in social media conversations is great, but it’s important to add that you need to make sure those conversations are positive interactions. Negative conversations about your product or services will only damage your reputation.
- Relying more on the Automation
Automation can be a life saver. In fact, some of the tools that help brands grow organically on the social media platform are often the difference between being successful and being average on the social media platforms.
Too much anything is good for nothing in the similar way Too much of automation can dehumanize your brand personality.
Relying too much on automation not only dehumanizes your brand, but it can also lead to awkward moments. This is especially true when using traditional rule-based automation tools.
Advanced automation tools are desirable because they use triggers that allow brands to target customers based on their behaviour. This allows brands to take advantage of micro-moments recorded by social media users.
- Promoting a lot
To stand out on social media, you have to be social. Simply promoting your content makes many social media users feel bad about your brand. Instead of growing, you’ll see your followers dwindle like candles in the sun. Promoting your brand is important, but do it sparingly.
- No follow up on the Analytics
The social media strategy should be a document of proof. The strategy needs a frequent and regular improvement in it. But to change the strategy accordingly, the results in the form of analytics should be measured. Insight into what you did in the past and the results you got from it helps you plan for the future. Find great analytics tools and assess performance.
Want to learn more about Google Analytics and how to Set up check with our blog.
Tracking your analytics will enable you to better develop targeted marketing strategies that improves the quality of your brand succession. Monitor customer retention, conversions, purchasing propensity and increased brand influence
- Treating all the social media platforms with the same strategy
All social media platforms are unique in their way. You need to learn the language of each platform so that you can speak in a language your users understand. Just like you can’t speak Norwegian in China, you have to speak the same language as the users of the social networking sites you want to grow your brand with. Understand how each social media platform works so you can make the most of your opportunities.
As you learn to see each social media platform as a separate entity with its own capabilities, you will begin to discover entirely new ways to leverage their capabilities to grow your business or increase your exposure.
If you’ve made these mistakes with your social media marketing, like some of the brands we’ve covered in this article, there’s a solution. Where to Start Consider starting by writing down your social media marketing goals, plans, and target audience.
If you don’t know how to proceed, it’s time to Get a Free consultation with Digital Techz. Perhaps this can be a way to avoid these and other social media marketing mistakes that can result in negative publicity.