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Facebook Ads and Instagram Ads

Facebook Ads and Instagram Ads are a great way to promote your business on the world’s largest social network. Create and manage your ads through the best advertising agency in Chennai through Ads Manager tool, you can reach people based on their interests, demographics, and even location.

If you’re new to Facebook Ads and Instagram Ads, the process can seem a bit daunting. But don’t worry we’re here to help! In this blog post, we’ll walk you through everything you need to know about creating and managing your Facebook Ads and Instagram Ads.

First, let’s take a look at the different types of Facebook Ads and Instagram Ads. There are six main campaign objectives of Facebook Ads and Instagram Ads:

1. Awareness

2. Traffic

3. Engagement

4. Leads

5. App Promotion

6. Sales

Boosted Posts are the simplest type of Facebook Ad. All you need to do is create a post on your Page and then “boost” it by selecting your target audience and budget.

Now that you know the different types of Facebook Ads and Instagram Ads, let’s take a look at how to create and manage your ads.


How to create your Facebook and Instagram Ad?

Creating a Facebook Ad is simple. Just log in to your Ads Manager account and click “Create”


Facebook Ad Campaign Objective

Facebook offers a variety of ad campaign objectives to choose from, each with its own unique set of features and capabilities. In this blog, we’ll outline the different Facebook ad campaign objectives and when you should use each one.


When choosing a Facebook ad campaign objective, you should first consider what your goal is for the campaign. Do you want to generate leads, increase brand awareness, or drive sales? Once you know your goal, you can select the corresponding campaign objective.

For example, if you want to increase brand awareness, you would select the “Reach” objective. This objective optimizes your ad delivery to ensure your ad is seen by as many people as possible.

On the other hand, if you want to generate leads, you would select the “Lead Generation” objective. This objective allows you to collect leads directly from your Facebook ad.

Finally, if you want to drive sales, you would select the “Traffic” objective. This objective sends people to your website or app so they can make a purchase.

There are many other Facebook ad campaign objectives to choose from, so be sure to select the one that best aligns with your goals. And if you’re ever unsure which objective to choose, you can always reach out to a Facebook Ads expert for help.

How to Drive an Engagement Campaign?

If you’re looking to drive engagement for your brand, one of the best ways to do it is through an engagement campaign on Facebook or Instagram. Here’s how to get started:

First, you’ll need to create a campaign in Facebook Ads Manager. Then, create an ad set and select your objective. For an engagement campaign, your objective should be to increase engagement with your page or posts.


Start your Facebook ad campaign by giving a name for your campaign.


If your Facebook ad campaign belongs to any special campaign. Select the Special Facebook Ad Category


A/B Test in Facebook Ad Campaign

Setting up an A/B test for your Facebook ad campaign is a great way to optimize your ad performance and improve your results. Here’s a quick guide on how to do it.


First, decide what you want to test. This could be something like the ad copy, the image, the call to action, or the target audience. Once you know what you want to test, create two versions of your ad – version A and version B.

Then, set up your A/B test in Facebook Ads Manager.

To do this, go to the ‘Experiments’ section and create a new experiment. Select ‘A/B Test’ as the experiment type, and then select the ad sets that you want to include in the test.

Now, it’s time to let the test run. Facebook will automatically show each version of the ad to a different group of people, and then track the results to see which version performs better.

After a few days, you’ll be able to see which version of the ad was more successful, and then you can use that version going forward.

A/B testing is a great way to improve your Facebook ad campaign and get better results. By testing different elements of your ad, you can find what works best for your business and your audience.

So, if you’re not already doing it, be sure to set up an A/B test for your next Facebook ad campaign.

Facebook Ad Campaign Conversion Location

Conversion Location is one of the most important factors to consider when running a successful online business.


There are a number of messaging apps out there, such as WhatsApp, Instagram, and Facebook Messenger. You can add a button to your ad, website, or Facebook page that allows people to easily start a conversation with you.

  • Make sure that your messaging apps are easily accessible on your ad, website, or app.
  • Use clear and concise messaging on your ad, website, or app that directs customers to your messaging apps.
  • Use calls-to-action on your ad, website, or app that encourage customers to message you on your messaging apps.
  • Once you’ve chosen your ad format, it’s time to create your ad. For an engagement campaign, you’ll want to focus on creating content that is eye-catching and will encourage users to like, comment, or share your post.

Facebook Page for Facebook Ad Campaign

Select your Facebook page you are willing to run your Facebook Ad Campaign


Budget, Duration, Detailed Targeting and Placements for Facebook Ad Campaign

Control your daily budget as per the industry you are running for. Select your budget wisely as the cost per lead, click through rate, cost per click varies as it varies with the industry.


Do select your start and end date of your Facebook Ad campaign.

We suggest a recommendation of running the ad for minimum of 10 days to get a better result on your Facebook Ad campaign.

When you’re creating content, it’s important to think about your audience. Who are you trying to reach? What are their demographics?


Creating a custom audience can help you zero in on your target market. Consider factors like age, location, and gender when you’re creating your audience. This way, you can ensure that your content is reaching the people who are most likely to be interested in it.

With Facebook’s detailed targeting, you can target your ads to very specific groups of people. This can be based on factors like interests, demographics, and even behaviors.


For example, let’s say you’re a travel company. You could target your ads to people who have recently traveled to a specific country, or who have shown interest in travel to that country.

When it comes to Facebook advertising, one of the most important things to consider is your ad placements. After all, where you place your ads can have a big impact on how effective they are.


There are two main types of ad placements on Facebook: automatic and manual. Automatic placements are the default option and Facebook will choose where to place your ad based on your objectives, target audience, and budget.

Manual placements, on the other hand, give you more control over where your ad appears. With manual placements, you can choose specific placements for your ad, such as Facebook News Feed, Instagram, or Messenger.

There are advantages and disadvantages to both automatic and manual placements. Here’s a look at some of the key considerations to keep in mind:

Automatic Placements:

  • Facebook will choose where to place your ad, based on your objectives, target audience, and budget.
  • Automatic placements can be a good option if you’re not sure which placements will work best for your ad.
  • However, you may not have as much control over where your ad appears and it may not be placed in the most effective location.

Manual Placements:

  • With manual placements, you can choose where to place your ad, such as Facebook News Feed, Instagram, or Messenger.
  • This gives you more control over your ad campaign and can help you target specific locations that are more likely to convert.
  • However, manual placements can be more time-consuming and you may need to experiment to find the most effective placements for your ad.

Both automatic and manual placements have their own advantages

This kind of targeting can be very effective, as you’re able to reach people who are already interested in what you have to offer. And, because you’re targeting a specific group of people, you’re more likely to get results from your ads.

Once your ad is created, it’s time to target your audience. For an engagement campaign, you’ll want to target your audience based on interests, demographics, or behaviors.

Ad Format for Facebook Ad Campaign

Once you’ve selected your objective, detailed targeting, budget and placement, you’ll need to choose your ad format. For an engagement campaign, you’ll want to choose either a single image or video, or a carousel format.


After adding up the creative add the primary text, headline and call to action.


Message Template for Facebook Ad Campaign Objective

Frame your message template for your Facebook Ad Campaign


Finally, it’s time to launch your campaign and track your results. For an engagement campaign, you’ll want to track how many people are engaging with your ad, as well as how much reach and frequency your ad is getting.

Are you looking for a way to reach more customers and grow your business? If so, you should consider using Facebook and Instagram Ads with Digital Techz.

Looking to create and manage Facebook Ads and Instagram Ads? Digital Techz can help! We are the top advertising agency in Chennai, and We help businesses to create and manage their ads on these platforms to reach out to people based on their interests, demographics and location.

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