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What site owners need to know about Google core updates?

Google typically releases one or more changes each day aimed at improving search results. Most of them are invisible, but they help us to keep improving gradually.

Google Search Central

Several times a year, Google makes significant changes to the search algorithms and systems. Google calls it as the “major updates”. They are designed to ensure that as a whole, Google are fulfilling our mission of presenting authoritative and relevant content to internet users. These major updates may also affect Google Discover.

Google support generic kernel updates, as they often produce very noticeable effects. Some sites may experience a decrease or increase during this time. Google know people with down sites will find a way to fix it, and Google want to make sure they’re not trying to fix the wrong thing. Also, there may be nothing to fix at all.

Core updates and reassessing content

Theirs is no problem with the pages that could underperform in a major update. They do not violate our Google master Guidelines so there no action required as it doesn’t violate the guidelines. These updates majorly to evaluating the content. These changes may cause some previously unattributed Pages to perform better.

Focus on content

As discussed above the dropped pages after a major update are still good to fix. Google understands that those doing worse after changing the core update may still feel the need to do something about it. Google recommend making sure that you provide the best possible content. This is what our algorithms look for in rewards.

As a starting Google requests to review the guidelines provided earlier to offer to better quality content.

Google provide fresh questions to ask yourself for a better content.

Content and quality questions

  • Is the content provided in the page is an original content, reports, stats and other information
  • Is the content provided a brief, comprehensive or complete content of the topic you have selected for the page?
  • Is the content provided insightful or analytical and is it providing any interesting facts or information that isn’t obvious?
  • If the content provided is from another other source, is it having significant values for it?
  • Is the headlines and subheadings being relevant and provide the sufficient outline of the content provided?
  • Is your page headline and page title avoiding sudden shock or exaggeration?
  • Is this the kind of page you want to bookmark, share with friends, or recommend? In a printed magazine, encyclopaedia, or book Do you expect to see or browse this content?

Presentation and production questions

  • Are there spelling or stylistic issues with the content?
  • Was the content well-crafted, or it is prepared in hurry or an unorganised content?
  • Is the content produced by different creators from different website that receives low traffic and less response?
  • Is your page filles with plenty of ads that hides or brings less importance to the page content?

Is your content good to see on the mobile devices?

Expertise questions

  • Are the content presents information that are in reliable manner like clear provenance, proof of relevant expertise, and background information about the author or the website that publishes it?
  • Is the website trustworthy or widely recognized that produces the content?
  • Is the content having easily verified factual errors?
  • Is the content written by the right author who understood the topic well?
  • Do you trust the content issues relating that it’s about your money or your life?

Comparative questions

  • Are the content feels to be genuine interest to your site visitors, or is this a one which is done for the competition to look out who ranks the top in the search engines?
  • Is the content providing significant value compared to other pages of search results?

Get to know the quality rate guidelines and E-A-T

The next piece of good content advice is Google’s Search Quality Rating Guidelines. Evaluators are the people who provide insight into whether the algorithm appears to be working properly and confirm that the changes are working properly

Understanding how raters rate good content can help us improve our own content. In return, you may get better traffic and better results in searches.

It’s important for us to understand that search evaluators have no control on how our pages are being ranked. The data from the reviewer is not directly used for the ranking in the algorithm. The feedbacks card received from guests helps to know if the system seems to be working or not.

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