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What is Google Analytics?

Google Analytics, now a platform within the Google Marketing Platform brand, is a web analytics service offered by Google that tracks and reports website traffic.

Google Analytics

Why Use Google Analytics?

Regardless of the type of website you run, a better understanding of your visitors and their behavior on your website can help you achieve better results.

  • Google does not charge fees for using Analytics. This is very useful given the amount of data that can be pulled from it.
  • Integrations with Other Tools – Easily connect Analytics to other Google tools like Google AdWords and Google Search Console.
  • Fully automated – Add the tracking code to your website and Google Analytics will automatically track, record and store your data.
  • You can create custom reports. Google’s built-in tools make it easy to create custom reports via drag and drop.

How to Set up Google Analytics?

1. Set up you Google Analytics Account and Add to your Website

The first step is to make sure you’re signed in to the Google account you use to manage your analytics.

Next, go to your Google Analytics settings page and click Start Measuring.

google Analytics home page

You must add your account name and leave the data sharing box checked

google analytics account details

Next to the step of property details

Website Name

Website URL – Make sure to select http or https from the dropdown menu before adding your URL.

Industry – Choose the section that best describes your website.


Report Time Zone – Select your current time zone.


Click on the Advanced options below the property details

Show Advanced options

The drop down appears and turn on universal Analytics property and add your website link

Universal Analytics property

Update your business details -Industry Category


Business Size

Business Size

How do you intend to use Google Analytics with your business?

Intend to use google analytics

Click on Create. Once you click create Google Analytics terms and conditions appears. Read the terms carefully and accept the terms and conditions to proceed further

2. Create and Install Your Google Analytics Tracking Code

Once accepted and procced, select the platform


Setup your web stream

web stream

Your Stream details appears on the next screen

Stream details

Scroll below and click on

Tag instructions

To install with a website builder, select first option

Google analytics to website builder

For manual setup click Install manually

3. Test Your Google Analytics Tracking Code

After adding the code to your website, you should test whether Google Analytics is actually tracking you.

In Google Analytics, go to Realtime > Overview. This will give you an idea of what is currently happening on your website.


Open the website in another browser tab and wait for Google Analytics to record your visit. If your tracking code is installed correctly and you will find the results.

Comments (2)

  1. Top 10 Google Tools for Your Business - DigitalTechz (Digital Marketing and Branding Agency)
    September 9, 2022

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    September 17, 2022

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