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ON-PAGE VS. OFF-PAGE SEO: WHAT’S THE DIFFERENCE?

ON-PAGE VS. OFF-PAGE SEO:

WHAT’S THE DIFFERENCE?

Search engine optimization or SEO is very important for marketers. Optimizing your web pages, including your blog posts, can help your site appear to people who use search engines (such as Google) to search for your product or service.

Effective SEO strategies usually fall into two groups: on-page SEO and off-page SEO.

  • On-page SEO refers to her SEO elements and techniques that focus on optimizing aspects of your website under your control.
  • Off-page SEO refers to SEO factors and strategies that focus on promoting your website or brand on the internet.

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On-Page SEO

On-page SEO is what you do on your website to improve its position in search engine results. Think on-page SEO when you think of most of the “basics” of search engine optimization: keywords, HTML tags, page titles, mobile friendliness.

On-page SEO also includes techniques to improve the experience of users visiting your website. Search engines like Google want to recommend the best websites to searchers, so making your website “feel good” for people is also an important part of on-page SEO.

Factors impacting On-page SEO include

1.Page Speed

Page speed, or load time, is an important part of on-page SEO. Google tends to rank fast pages higher than slow pages, and optimizing for page speed allows more pages to be included in the Google search index. Check Your load time using PageSpeedInsights

2.Title Tags

A title tag, also known as a “page title”, is an HTML tag that (you guessed it) defines the title of a page and describes what the content of the page is about. When searching for content relevant to a user’s search query, Google specifically uses keywords in title tags to determine whether a page is thematically related.

3.Meta Descriptions

A meta description, like a title tag, is an HTML tag that helps describe the page’s content. Google uses descriptions to determine if a page is relevant to a search query, but its primary SEO function is to drive clickthrough to your site from search results.

4.Image Alternative text

“Alternative text” for an image refers to the attributes in the image’s HTML tag that contain a textual description of the image. Alt text is used as a backup in case the image is not loaded on the page by assistive technologies such as screen readers and browsers. Search engines look at alt text as a way to determine how relevant an image is to a user’s search query.

5.Internal Linking

Linking to other pages on your site within your own content is useful because it helps visitors find relevant content with additional background and context. We’ll do this multiple times in this article, linking to more in-depth guides that cover important details about on-page and off-page SEO.

6.Mobile Friendly

Mobile-friendliness is a measure of how well a website performs when users access and use it on mobile devices. A mobile-friendly page can shrink to fit the screen of any device while allowing users to navigate the page to reach their goals.

7.HTML Headers

HTML headers are HTML tags that specify headings and subheadings within the content of a web page. It helps website visitors to read and understand content better. For on-page SEO, these tags help search engines better understand what the page’s content is about and how it relates to users’ search queries.

Off Page SEO

Off-page SEO is a collection of strategies, tactics, and practices for promoting content on third-party sites on the web. This part of SEO focuses on getting your website, business, and/or brand talked about on another website.

Factors impacting Off-page SEO include

1.Backlinks

Backlink quality and quantity are still one of the most important off-page SEO factors. Backlinks are so important that Google is making some algorithm updates to combat link schemes and link spam.

2.Social Media

Page rankings aren’t directly affected by the number of shares, likes, and comments, but social media is still an important channel for promoting your website online. Social media helps people find and connect with your business online and helps you reach new and existing customers.  Google also indexes pages on major social media platforms, so posting consistently on these pages can help manage his SERPs for the brand.

3.Google My Business

Google My Business allows businesses to easily and easily send important information directly to Google. This information may include location and/or service area, business type, contact information, and hours of operation. GMB is also how Google populates the results of Google Local Pack and Google Maps search. As such, it is an important off-page SEO factor for local businesses that rely on traffic from specific geographic locations. Set up his GMB listing for your business and add it to Google Maps to take advantage of this important off-page and local SEO technique.

4.Unlinked Mention

An unlinked mention is an unrelated website mentioning your company name or website online without linking to your website. It is rare and almost impossible for every mention of your website or brand online to include a backlink. In that case, Google will probably find it very suspicious and penalize your site.

Start Optimizing Your On-Page and Off-Page SEO

A good SEO strategy is not about choosing either on-page SEO and off-page SEO. It’s like having to decide if you want your car to have tires or an engine. You need both to get there.

However, SEO works best if you have good on-page SEO before you invest a lot of time and effort (not to mention money) in link building and promoting your site.